design
I design for both web and print. Whether it is a logo, brochure or a web page, my goal is to create artwork which consistently attracts business. I always pay attention to the target market to which a particular marketing piece is addressed. Various colors, shapes, images and messages perceived differently by diverse groups of people and success of the commercial design lies in the understanding of how to engage each targeted group.
I work with small businesses in San Diego and I understand how important for a business to create a positive first impression. My advice to business owners as far as visual presentation is not try to blend in and copy what everyone else is doing. Such "safe" blending is only making it harder for you to compete.
Stand out from the crowd with original artwork and messages when addressing your market. Do not try to be trendy – trends fade. Be original, be bold and yet sensitive to your customers’ perceptions. This will help you to get repeat business and referrals.
marketing
Internet is a very powerful channel to promote your business locally as well as globally. Everything I do, whether is designing a website and building a custom web solution or creating an online shop I do with search engine optimization and online marketing in mind because to make your website a profitable investment
Internet marketing and online promotion is an ongoing process, which involves your website content creation, search engine optimization, link building, traffic monitoring and many other tasks. All these marketing actions are technical in nature and require a good chunk of time and therefore when I am hired to promote a website and increase traffic I do work on month-to-month basis where you can see results at the end of each month.
media
Online video is the most effective method to deliver powerful messages to your target audience. You can introduce your business, tell a little about yourself, you can educate your customers about your products and services. A short video and animation can tell your story much better than a five page article and the truth is most people respond to video much better than to text.
Video syndication online allows you to advertise your business through a great number of online channels brining more traffic to your website and more customers to your business.
I take care of all aspects of video production for both web and DVD.
