Website Speed and Google Rankings
February 3rd, 2010
Since Google has clearly announced that the website’s download speed is one of the important benchmarks for site’s rating I will go over a few basics which could affect your SERPs (Search Engine Page Results). I personally think that this push for speedy websites is driven not so much by Google’s concern about web speed but by the financial considerations. Faster web will help Google to save a good chunk of money while indexing sites. Every time Google deploys a bot to index a site it Read the rest of this entry »
Google Universal Search and Video Marketing
January 11th, 2010
For those of you who are not familiar with Google’s universal search model, in a nutshell, it is aggregated results list from all types of media: text, audio, video, news.
For example, if you type in a search box “marketing san diego”, you will find results not only from websites containing related text but also, from news articles related to this key phrase and possibly online published videos.
Online competition used to be narrowed down to only HTML documents (web pages) containing text but now, it is Read the rest of this entry »